Strategy, Product Design & Branding
Lead Product Designer
My approach
I design products by making sense of messy problems and turning them into systems teams can align on and ship with confidence.
❋ Intentional StructureI start by mapping core workflows, roles, states and, user needs so the product has a clear backbone before design begins. Screens emerge from structure, not guesswork.
❋ Pragmatic ExecutionI design for what can actually be built, maintained, and used. I value progress over perfection and make constraints visible so the work holds up beyond launch.
❋ Collaborative MomentumI work closely with product and engineering to surface tradeoffs early, reduce decision churn and, keep teams moving forward with confidence and clarity.
❋ A Focus on Real WorkI optimize for people doing real tasks, reviewing, approving, tracking, and managing complexity. I design for edge cases, ownership, and failure states, not just happy paths.
About meI studied design at the School of Visual Arts and have built my career working across companies of all sizes, from early-stage start-ups to large, complex organizations for over the past 15+ years.
I’ve collaborated with companies like Bayer, AbbVie, Boehringer Ingelheim, Colgate, Skype, Vonage, Nestlé Waters, Genentech, and Roche, bringing clarity and craft to everything from early concepts to scaled execution.
Outside of work, I’m usually juggling life with my two dogs, trying (and sometimes failing) to keep my houseplants alive, working on various creative side-projects, doing hot yoga, or planning my next trip.
Please contact me for my full portfolio & case studies.